Email marketing is one of the most efficient and effective ways to reach your target audience.
To get the most out of email marketing, following the best industry blogs is crucial. That’s why we have listed the 21 best email marketing blogs to follow in 2022!
These blogs are a great source of information, from tips on improving your email campaigns to advice on staying up-to-date with the latest trends in email marketing.
List Of The Best Email Marketing Blogs In 2022
Here is a list of all the email marketing blogs we will cover on this post:
- Benchmark Email
- Active Campaign
- Email Octopus
- Constant Contact
- Email On Acid
Let’s get started on the blogs and what topics they cover in their site!
Mailmunch is a lead generation and marketing platform with a mission to help you collect more leads and keep them engaged.
Mailmunch blog offers a wealth of information on everything from creating successful email campaigns to tips on improving your open rates.
Example articles from Mailmunch:
- How To Create A Winning Newsletter
- 39 Proven Ways To Grow Your Email List
- What Is Email Click-Through Rate and How To Improve It
If you are looking for ways to improve your email marketing campaigns, then Mailmunch is a great resource.
Klaviyo is one of the fastest-growing email marketing tools. It is especially known in the eCommerce industry, because of its wide personalization options.
Besides having a fantastic email marketing platform, they also have an excellent blog!
They don’t only write about email marketing; they also have topics around SMS marketing, eCommerce, and much more.
Example articles from Klaviyo:
- What is SMS Marketing
- How To Communicate Shipping Delays
- Welcome Email Examples And Tips From Industry Experts
In addition, Klaviyo has a great podcast where they interview brand owners and marketing experts to get their insights on all things eCommerce and email marketing.
GetResponse is another popular email marketing platform, and its blog is full of excellent email marketing tips.
Their blog is divided into different sections, and the most popular section is email marketing.
They also cover other topics outside of email marketing, like lead generation, content marketing, and eCommerce.
Example articles from GetResponse:
- How To Build an Email List From Scratch
- Email List Cleaning For Higher Engagement Rates
- Different Ways To Improve Your Email Marketing Metrics
GetResponse has many case studies on their website about email marketing and their email marketing software.
Sendinblue is an all-in-one marketing platform that offers email and SMS marketing services.
Their blog has a lot of great content on email marketing, SMS marketing, and other aspects of digital marketing.
Example articles from Sendinblue:
Sendinblue also has a newsletter, where they share the latest news and updates about their platform and helpful tips for email marketers.
CampaignMonitor is an easy-to-use drag-and-drop email builder that helps you create beautiful and engaging emails.
The main focus of their blog is on email design and providing tips and best practices on how to create beautiful emails that engage your subscribers.
They are covering topics related to SMS marketing as well.
Example articles from CampaignMonitor:
- What To Put In Your Email Footer
- Steps To Improve Email Deliverability
- Benefits Of Combining Email Marketing And SMS
They also have case studies of their customers achieving success with Campaign Monitor.
Mailerlite is an all-in-one marketing platform that offers solutions for email marketing, SMS marketing, and website building.
Their blog is mainly focused on email marketing solutions, but they also cover topics related to landing pages, ecommerce, digital marketing strategy, and content marketing.
Example articles from Mailerlite:
- Email Marketing Benchmarks
- Email Countdown Timer Examples
- 200 Spring Email Subject Lines To Inspire You
Mailchimp is one of the most popular email marketing platforms with over 11 million active users, which is an impressive amount!
They divide their blog into different sections that they call “Marketing Library”. One of the sections is the Email section, where they share advice on creating and sending out effective email marketing campaigns.
Example articles from Mailchimp:
- 10 Tips For Writing an Effective Email
- 10 Email Templates That Make Marketing Easier
- How to Create an Impactful Email Newsletter Format
On their blog, they also share case studies of their customers using Mailchimp and having success with it.
Mailjet is a company entirely focused on providing email marketing services. Their goal is to help you send out attractive emails without having to touch a single line of code. Their email editor gives you complete optimization freedom!
Mailjet blog is divided into different sections, email section being the most popular one.
Example articles from Mailjet:
Additionally, they have a great Email Growth Playbook, where Mailjet shares different tactics around email marketing. These articles are rated by difficulty level, so you can start with the basics and work your way up.
Moosend is an email marketing platform that offers a wide range of features, like unlimited emails, autoresponders, and workflow automation. Moosend markets itself as “The easiest email marketing and automation software” (Source)
Their blog covers topics related to email marketing, how to improve your open rates, deliverability tips, and email list building.
Moosend also covers many topics related to digital marketing, from creating blog posts to creating successful Facebook ads.
Example articles from Moosend:
- 200 Summer Email Subject Lines
- Email Marketing For Real Estate Businesses
- Unsubscribe Button Ideas To Reduce Email Unsubscribes
Omnisend is a marketing platform offering email, SMS, and automation tools for eCommerce businesses. They have a wide range of integrations, like Shopify, BigCommerce, and WooCommerce.
Omnisend blog mostly provides email marketing solutions and strategies for eCommerce brands. If you are interested in eCommerce related email marketing articles, check out their blog!
You can browse their blog by sections, and from different sections you can find advertising, SMS marketing, and website-building topics as well.
Example articles from Omnisend:
- Best Email Marketing Apps For Shopify
- Reasons Why Your Email Goes To Spam
- Thank You Email Templates For Ecommerce
If you are looking for eCommerce related email marketing blog, check Omnisend out!
11. Benchmark Email
Benchmark Email is an email marketing platform that offers a wide range of features, like responsive email templates, autoresponders, and contact management.
On the blog side, most of their articles are about email marketing tips, deliverability tips, and all kinds of marketing tips.
Example articles from Benchmark Email:
- Debunking Email Marketing Myths
- AI And The Future Of Email Marketing
- Four Email Marketing Automation Mistakes
On top of having a great blog, they offer free email marketing resources like webinars, email templates, and e-books.
ActiveCampaign is an automation platform focusing on helping you to create the best possible customer experience with their tools. With ActiveCampaign, you can create effective funnels, send targeted emails, and automate your marketing.
The ActiveCampaign blog is an excellent resource for anyone looking to improve their email marketing skills.
Their blog is divided into different sections, Growth, Development, Updates, Culture, and Spotlight.
Each of the sections go through different topics related to email marketing, automation, and business in general.
Example articles from ActiveCampaign:
ActiveCampaign also has a fabulous newsletter that you can sign up for to get the latest marketing tips and tricks delivered straight to your inbox!
Sendgrid is a cloud-based platform that helps you to send emails at scale. With Sendgrid, you can manage your contacts, create engaging content, and automate your email marketing.
On their blog, they write about all things related to marketing, primarily focusing on the email marketing side. Their blog is divided into different sections.
The blog is regularly updated with email marketing, digital marketing, SMS marketing, and other marketing tips.
Example articles from SendGrid:
In addition to their excellent blog, SendGrid offers free resources like webinars, free templates, guides, customer stories, and much more!
Rasa.io is a newsletter company that helps you send fully personalized email newsletters with the help of AI. With Rasa.io, you can segment your audience, send targeted content, and automate your email marketing.
Rasa.io is mainly a B2B email providing company, so its blog’s primary focus is creating email marketing articles to help B2B companies.
However, their blog is an excellent resource for anyone looking to improve their email marketing skills.
Rasa.io is calling their blog area “learning center”.
They write about everything related to email marketing, from beginner tips to advanced strategies.
You can also find topics related to personalization, automation, email design, and the latest email marketing trends.
Example articles from Rasa.io:
- Must-Have AI Email Marketing Tools
- B2B Email Marketing Trends To Watch Out
- 5 Email Marketing Mistakes That Are Hurting Your Business
Rasa.io has an excellent newsletter that covers all things email marketing, from beginner tips to the latest industry news. You can sign up to the newsletter from their website.
EmailOctopus is an excellent tool for anyone looking to enhance their email marketing efforts. You can either select from ready-to-use templates or make your own email templates using their drag-and-drop editor.
EmailOctopus blog is entirely focused on email marketing and provides tips on improving your email marketing campaigns. You can find topics related to building your email list, deliverability, optimization, and more.
They also have an email newsletter that you can sign into!
Example articles from EmailOctopus:
EmailOctopus also has a page dedicated to email marketing guides, where you can find helpful resources from sending your first email to measuring the success of your emails.
IContact is an all-in-one email marketing solution that allows you to create, send, and track your email campaigns easily. They are focusing on providing email marketing solutions primarily for small businesses.
IContact blog is divided into different sections, email marketing, tips & tricks, best practices, digital marketing, and social media.
They are mostly focused on the email marketing section, which provides tips related to email marketing.
Example articles from IContact:
- Enhance Email Messages With Video
- How To Improve Your Email Open Rate
- Email Marketing Statistics For Small Businesses
IContact blog is great for any small business owner or anyone just starting their email marketing efforts.
They also have many free videos and webinars, where the IContact team shares their email marketing expertise.
SendX is an email marketing software that helps you to build your contact list, send emails, track your performance, and automate the whole process.
SendX blog focuses on email marketing and provides tips and tricks on improving your email marketing campaigns.
They have topics related to different email strategies, email deliverability, email marketing statistics, and metrics.
On top of that, they have articles around crypto as well.
Example articles from SendX:
- Email Design Best Practices
- Email Header Design: Do’s and Don’ts
- Reasons Why Email Outreach Campaigns Fail
SendX also has a newsletter where they share their latest blog posts and email marketing tips.
18. Constant Contact
Constant Contact has been one of the most popular email marketing platforms ever since 1995. They offer many features, like email automation, contact management, and surveys.
Constant Contact blog covers email marketing, social media marketing, and small business tips.
You can also find articles on how to use Constant Contact, email marketing best practices, SMS marketing, and the latest industry news.
Example articles from Constant Contact:
Constant Contact also offers many free webinars and other resources on their website.
AWeber is an email marketing platform that helps you to send unique and automated emails to your subscribers. They offer many features, like email automation, contact management, and signup forms.
AWeber blog covers topics related to email marketing. The main focus is on providing tips on getting the most out of your email marketing materials.
Example articles from AWeber:
- Email Writing Hacks
- Email Design Tips: Guide For Non-Designers
- How To Grow Your Email List With Social Media
Additionally, AWeber shares customer success stories, where you can see how other businesses are using their platform to grow their email list and improve their email marketing campaigns.
20. Email On Acid
Email On Acid is an email preview software making sure your email is on point before you send it. They also provide other features like email analytics, contact list cleaning, and email campaign precheck tools.
Email On Acid has a great blog that they are updating every week. Their blog is fully focused on email marketing, and how you can get the most out of it.
They also share industry news, interesting email marketing statistics, and news about their own email marketing platform.
Example articles from Email On Acid:
- Email List Cleaning Best Practices
- How To Write Email Marketing Brief
- Best Email Marketing Podcasts Of 2022
Litmus is another all-in-one email marketing platform on this list. They offer many features, like email testing, analytics, and deliverability.
They have a great blog that focuses mostly on email marketing, and they update it frequently. The topics they cover are mostly related to email design, deliverability, and testing.
Example articles from Litmus:
- How To Avoid The Junk Folder
- Ways To Personalize Emails As a Marketer
- Ways To Use Social Proof In Email Marketing
On top of having an email marketing blog, Litmus offers many resources like templates, webinars, and eBooks.
What Makes a Good Email Marketing Blog?
When looking for the best email marketing blogs to follow, there are a few key things to look for:
- Frequently updated. The blog should be up to date, with new content coming in every month.
- Written by industry experts. To make a blog trustworthy, it should be written by the experts of the industry.
- Statements backed up with facts. Statistics, studies, or sources should support all the statements in the text.
- Valuable information. Articles should provide value that can help you improve your email marketing campaigns
- Not overly promotional. The articles should not overly promote the brand behind the text.
Email marketing is a powerful tool to help you reach your target audience and achieve your business goals.
To get the most out of email marketing, following the best industry blogs is crucial. In this article, we shared 17 of the best email marketing blogs to follow in 2022.
These blogs are a great source of information for everything from tips on how to improve your email campaigns, to advice on staying up-to-date with the latest trends in email marketing.
If you need help with writing the email copies, check out our article about AI copywriting software!
What is your favourite email marketing blog? Let me know in the comments, if I missed your favorite!